A project done at Igor + Valentine, co-directed with Matt Smithson.
I handled design and animation.
Stripping away that which is not needed is often a deceptively difficult creative task. That's exactly what was called for on this project for Standard Chartered Bank. We refined, simplified, and refined again, with the hope of arriving at visuals that said exactly what was needed and not a bit more.
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CREDITS
Client: Standard Chartered Bank
Agency: Six Toes
Production Company: Psyop
Producer: Eve Strickman
Directed by Igor + Valentine
Design, Animation: David Stanfield
Additional animation: Zeke Cincunegui
(end logo animation provided by SCB)
Music: Matt Stanfield